Corn Pops
Fuel Your Inner Athlete
Art Direction
Campaign
Packaging

Art Director: Karl Dass
Packaging Design: Karl Dass

Inspired by the "Wheaties" boxes of the 90s, this campaign aimed to inspire aspiring athletes by leaving a blank cutout over their favourite athletes, allowing them to fill in the blank with their own identity.

The working "Fold-n-Play" game on the back utilizes the round shape of the Corn Pop cereal as a ball for a basketball game.