Daena Scent Marketing

Rebrand

Art Director: Karl Dass, Ayessa de Guzman
Photographers: Karl Dass, Ayessa de Guzman
Packaging Design: Karl Dass

We had the goal of rebranding the identity of Daena Scent Marketing. This included potential packaging designs, photography, and catalogue design.

The strategy to reshoot and reimagine the photography gave the scents a luxurious feeling. FYI, the "smeary" photography was physically done with vaseline smeared all over my camera lens.